Trending Tuesday: #TIDAL

Related articles here:  BBC UK  |  The Guardian   

TIDAL roll outImage via Consequence of Sound

On my drive home yesterday, I was browsing through my Instagram feed when I stumbled upon Adrienne Bailon’s (i love this girl) upload of a cyan blue image and a caption which mentioned something about this “Tidal” thing, with the hashtag #TIDALforALL.  She also reached out to her followers and fans asking her to join the movement and upload the same image.  She even changed her profile picture to the same.

Ray and I were having dinner last night while watching The Voice, and then this commercial came on during the break.  A surge of celebrities and big names who appeared to be having some kind of meeting – Jay-Z, Beyonce, Madonna, Rihanna, Kanye West, Nicki Minaj and Jack White to name a few, as well as Alicia Keys and Usher among the few who were shown through video conference.  It seemed like some kind of serious matter..

So what the hell is this all about?

If you’ve already clicked on the article links above this post, then you’re already in the game.  The celebrities that made an appearance in that commercial (I think) are now owners of the music streaming service, Tidal, making it the first artist-owned music platform – but I think Jay-Z is the main owner while everyone just has a stake in the organization.  Not only was that an announcement, but they claim to ‘change the way consumers listen to music’.. Well, really to gain back all royalties owed to them through the other streaming services like Spotify and Pandora (to name some).  Though there are so many streaming services that are free for listeners, I think Tidal will be charging something like $20 for users to listen to high-definition and/or exclusive music, videos and other content; however, there’s another service for about half the price with ‘basic’ access – whatever that means.   Think of it like a Netflix for music and music videos.

I’m sure we’ll be hearing more about this, this whole week.  I’m not sure whether I’m on board with it (yet).  Illegal downloading has now stepped up their game sending out warnings and fines when someone’s IP address gets traced with downloading illegal music/movies – that’s great.  But there are still people out there that actually get away with it, for free.  With another streaming service that sounds pretty amazing, but not free, I don’t know if it’ll capture the hearts of the world, which is what the artists are aiming for.

It’s funny because I find myself listening to old school songs more and more, and less attracted to the newer tracks that come out.  What about making a streaming service for some oldies? That’ll probably capture more people.



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